WeChat is a Chinese multi-purpose social media mobile application and is one of the largest standalone mobile apps with over 980 million monthly active users (902 million daily active users). It has been called China's "App For Everything" and a "Super App" because of its wide range of functions and platforms, such as transferring money, top-up your phone, order food, tickets to the movies, sell products etc. WeChat allow companies and individuals to create “WeChat Official Accounts” in order to promote their brand and products.
If you want to try and enter the Chinese market, testing your products on some of China's bigger online platfroms to begin might not be the right approach for you. First step is to understand what is not going to work. With more than 380 mio shoppers and more than 1.3 billion potential costumers, the investment sounds justified but China is a competitive market and selling your products may end up costing you a lot of money with little return.
Testing your products is a step-by-step approach where you need to lay a clear roadpath for success and minimize your cost of failure. Unless your brand is already famous in China, getting a good listings on one the larger cross-border e-commerce platforms such as JD or Tmall is difficult. WeChat is a cheap alternativ to create social media presence.
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