If you have decided to enter the Chinese market by now, its important to protect your brand. Protecting a company’s trademark is a strategic move in the long term and should be considered carefully first.
A trademark is a distinctive brand or mark used to identify that the product or service originate from one and only source. This mark has a value not only to the owner due to its distinctiveness but also to customers who associate this trademark with specific expectations to the product and company. China allows for registration of all marks for goods, services, collective marks and certification marks but every your several products are subject to trademark infringement in China where counterfeit product are very common.
In China trademark is a “first to file” principal, meaning whoever files a trademark or trade name first in a particular category almost always ends up owning that trademark and there has been many cases of Chinese registering foreign trademarks and then selling the license back to the original license holder (the foreign company).
If you're considering expanding you business or export products to China within near future we recommend you to apply for at trademark quick - We can assist you in applying trademark protection for product(s) and within different categories. We have previous experience in applying for trademarks and in case you your trademark is being infringe upon, we can help you seek damages and stop the infringer from continuing to sell the infringing goods.